- Overview
- Syllabus
- What we offer
- Requirements
Overview
Covering all the major business studies areas and topics, the ICM Diploma in Marketing Management programme has, over a fifteen year period, achieved international recognition and is now undertaken by students in over 100 countries. In addition to providing a comprehensive knowledge of each of the major business functions, the structure of the course ensures that students have the widest possible range of career, employment and higher education options open to them on completion of their studies.
Programme Objectives
To provide students with a body of knowledge which will:
*enable them to understand, and identify consumer needs and trends
*enable them to understand, define and segment markets
*provide an understanding of the importance of pricing and pricing strategies
*develop an understanding of channels of distribution and routes to market
*develop an understanding of the patterns of consumer behaviour
*enable them to develop and apply advertising and promotional strategies
*provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.
Who is this course for?
This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.
Awarding Body
The Institute of Commercial Management (ICM)
Start Date
September 23rd 2013
Contact Details
The Admissions Office
60-63 Dawson Street, Dublin 2
Tel: +353 1 635 1184
admissions@independentcolleges.ie
Course Duration
1 year full time for the Diploma in Marketing Management and an additional 6 months for the Advanced Diploma in Marketing Management
Course Fees
Full Time: EU Students: €2,995 for the Diploma & €4,500 for the Advanced Diploma/ Non EU Abroad Students: €4,950 for the Diploma & €5,950 for the Advanced Diploma
Part Time: EU Students: €2,995 for the Diploma & €4,500 for the Advanced Diploma
Syllabus
Course Structure
The Diploma in Marketing Management - Part 1
1. International Business Communications
2. Marketing Principles (Marketing)
3. Advertising
4. Public Relations
5. Quantitative Methods for Managers
(The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects)
The Advanced Diploma in Marketing Management - Part 2
6. Marketing Planning & Decision Making (Marketing Management)
7. Customer Service for Manager and Supervisors (Customer Service)
8. Buyer Behaviour and Consumerism
9. Management Theory & Practice
10. IT for Marketing Management
(The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 & 2 subjects)
What We Offer
Subject Exemptions
Students holding relevant recognised qualifications from other professional bodies may apply for exemptions on a subject-for-subject basis.
Requirements
Entry Requirements
The minimum age for registration is 17 and applicants should possess one of the following:
1. The ICM Marketing Management Group Certificate
2. 5 Ds at ordinary level to include D3 in ordinary level Maths.
3. Any qualification equivalent to one of the above
