- Overview
- Syllabus
- What we offer
- Requirements
Overview
This course will give participants a jargon free, practical approach to Public Relations, with a particular emphasis on on-line PR and Social Media. The course will be facilitated by Deirdre Waldron and Greg Canty of Award Winning PR and Creative Agency, Fuzion who will provide participants with real life case studies, practical methodologies that work and give participants a clear understanding of the PR process.
The course will be complemented with a number of guest lecturers from the industry who will provide very practical and useful insights into the world of PR, from a variety of angles.
There will be extensive and practical use of on-line PR/Social Media tools such as twitter, facebook, LinkedIn and blogging throughout the programme, and how they should be used to complement the traditional processes.
Who is the Course for?
*Graduates who are looking to complement their degree with a PR qualification
*Professionals wishing to make a career move into PR
*Professionals who wish to have a clearer understanding of how PR could help their organisation and who wish to perform the role in-house
*Professionals who wish to investigate the use of on-line PR and how it can work for their organisation, alongside traditional methods
Course Start Date
October 2012
Course Timetable
One evening per week from 6:30pm-9:30pm
Awarding Body
Institute of Commercial Management
Contact Details
T: +353 1 672 5058
diplomas@independentcolleges.ie
Course Duration
12 weeks , one evening per week.
Course Fees
Full time:
Part time: €895 (Payment plan options plans- Please call 01 672 5058 for details)
Syllabus
Indicative Course Content
*PR in all its guises including:-
*B2B/Corporate PR
*Consumer PR
*Charity PR
*Crisis PR
*Internal PR
*Event PR/Management
*National vs Regional PR
*PR Plans & Budgets
*Sponsorship Negotiations & Charity Partnerships
*Media Database Development & Management
*Case Studies
*Perfecting your pitch to Media
*Creating a Photo Call that the Photo Desks will Love
*Personal PR-How to PR yourself
*Media Training
*Liaison with other Marketing functions: Creative, Advertising
*On-line
*Explore the various social media platforms
*Developing own profile
*Building followers and relationships
*Developing online objectives
*Communicating online & etiquette
*Maximising visual elements
*Using search facilities
*Using social media for clients
*Using social media in a crisis
*Website/Google
*Being found & reputation
*Social Media integration
*Communications- newsletter
*Search
Assignments/Course Assessments
Participants will focus on a real life project, chosen by the participant, and using the tools learned on the programme to critique/analyse the project-what worked, what didn't and suggestions on how it could be improved.
What We Offer
This course is suitable for:
*Graduates who are looking to complement their degree with a PR qualification
*Professionals wishing to make a career move into PR
*Professionals who wish to have a clearer understanding of how PR could help their organisation and who wish to perform the role in-house
*Professionals who wish to investigate the use of on-line PR and how it can work for their organisation, alongside traditional methods
